Not all data is equal. Event data has particular qualities that differentiate it. Specifically, the concepts of chronology and causality make it especially interesting for analysis.

The challenge is that in order to definitively answer the question, “Why did X happen?” you will need to look at all the circumstantial data leading up to the event. For simple systems or a small number of actions, this is relatively straightforward, but for complex environments with billions or trillions of data points, quickly getting to a detailed understanding of occurrences becomes quite daunting.

Download your FREE copy of ESG's spotlight report learn how Interana’s solution is optimized and ready for common types of analytics around event data, answering crucial business questions such as: What happened in the past? What is happening now? What will happen next? Why? The spotlight report will cover important topics such as:

  • Examining all available data—not a sample or subset—to avoid skewed results or missed nuances.

  • Developing behavioral models on the fly to answer ad hoc, iterative questions.

  • Bringing the capabilities to less-technical decision makers, fast enough and easy enough to satisfy them.