The old way of doing business involved quarterly meetings in which a very few data points were interpreted by the senior leadership team, and then whoever had the highest title got to make a decision, disguising biases as “experience.”

The new way is much more scientific and defensible. It's called behavioral analytics.

Download your FREE copy of ESG's spotlight report to discover a better way to gain insights into how your customers behave and products are used – powered by data, not opinions. The spotlight report will cover important topics such as:

  • Data exploration – combine all sources of event data to find everything available and relevant.

  • Root cause analysis – linking events to relationships to identify subtle or rare patterns.

  • Visualization – displaying the connections in a fashion that is easily understood and shareable.

  • Iterative, interactive querying – immediately following up with more questions to probe deeper.