Get the definitive guide on event data and why it is the key to understanding user behavior. In this eBook you'll learn:
- What event data is and why it is different.
- Why event data is the foundation of behavioral analytics and unlocking insights into conversion, engagement, retention analysis and more.
- Existing sources of event data in your products or services: clickstreams, logs, sensors and more.
- The challenges of event data and how you can easily overcome them.
Event data reveals all the actions users take in products or services to reliably show what people truly want, need, and don't like. These insights empower people to build the right strategies for increasing conversion, deepening engagement, and maximizing retention.